Rooted in practice.
Wanamaker was founded by people with more than 25 years of combined experience at brands and agencies, in production, design and AI. We know what good advertising looks like and where production gets stuck, because we have made hundreds of campaigns ourselves.
Around 1900, John Wanamaker said half of his advertising budget was waste, but he did not know which half. That was about media. Wanamaker focuses on the other part of the budget: production. There it is possible to point out exactly where money and time go. What is saved there goes back into reach.
That is why Wanamaker builds an AI‑Native Advertising Production Platform for each brand. The organisation decides which features are added and only pays for what is developed.
AI takes over the repetitive work. A thorough briefing at the start and approval by the marketing team at the end keep quality in the hands of people who know the brand.
Sector experience.
We have spent years making campaigns in Automotive & Bike, Fashion & Retail, pure play eCommerce, Gaming and FMCG. We know the production rhythms and approval processes in these sectors because we have worked in them.
The platform also works outside these sectors, for any organisation with a substantial digital budget and a structural need for digital assets.
The team.
Wanamaker was founded by Jorre Rienstra and Noam Erlich. We know advertising production from the inside, from briefing and brand rules to specs and approval. That knowledge goes into every platform we set up. We share the same mission: to make a serious impact on this part of the marketing and media process.
We will start calling ourselves CEO and other exciting C-level titles the day we pass twenty employees.