AI‑Native Advertising Production Platform.
Wanamaker sets up a dedicated production platform for each brand, on the brand rules, processes and channel specs already in place. The marketing team enters product, objective and market and gets the complete campaign set back, in every format and for every market.
From brand rule to campaign set.
Four components. One platform.
Brand Hub knows.
Brand guidelines, tone of voice, image library, product data and the specs of every channel, captured in one place. Set up per brand and kept separate from other brands.
AdQTM informs.
Where the brand guidelines are silent, AdQ informs with what demonstrably works per channel and campaign objective. The framework has six layers, from fit to diversity, and is based on 82 public research sources. Brand guidelines always take precedence.
Briefing Writer writes.
The marketing team enters product, objective and market. The Briefing Writer adds GA4 data, customer research, earlier campaigns and market data and writes a briefing with angles per audience and per channel. The team adjusts and approves.
Assembly EngineTM builds.
The Assembly Engine builds the ads from the brand's shoots, manufacturer imagery and brand guides: crop, logo, call to action and copy, in every format the media plan requires. No AI imagery is involved.
The team decides what goes live.
The marketing team reviews, adjusts where needed and approves before anything goes out. No black box and no queue at an agency.
A correction only changes what was pointed out and then becomes a fixed rule. The next campaign is right first time.
Approved sets go out in the right specs to Meta, TikTok, Google, YouTube, LinkedIn and the brand's other channels. A connection to buying and optimisation platforms such as Billy Grace is also possible.
More features, same platform.
Login, permissions, storage and the render pipeline are already in place. An extension only adds what the brand needs on top.
Testing and learning.
Split testing, creative pre-testing and a learning loop that feeds results into the next campaign.
Local roll-out.
From central campaign to local markets, dealers and retail, including OOH and print.
Richer input.
Trend data from social, campaign results back into the platform and finer audience segmentation.
Production from the source.
Setting crops during the shoot, translating large product catalogues in one go and rolling out seasonal campaigns within days.
Brand and positioning.
Model communication per brand, with the positioning captured in the platform.
WANA MAKE ADS SMARTER?
Send us the last campaign. We rebuild it in one hour.
Share a campaign that has already run, with the source material. The same set comes back on the brand's own specs and we put both side by side: time, cost and quality. With the first brands, we sit alongside the marketing team and review the output together.
Prefer to meet first? We come by for an hour to see how production runs today. Free of charge.