Wanamaker is built AI-native.

Wanamaker has rebuilt the production of digital advertising with AI in every step, from briefing to version control. People stay in charge: we do when building the platform, the marketing team does at briefing and approval.

How we build.

Bespoke.

Every platform follows the brand's processes, specs and way of working. Further development follows the brand too, and the whole team uses it with no per-user fees.

Experts in charge.

People with years of experience in UX, UI, architecture and creative production decide what gets built. AI speeds up the work.

Time saved, priced in.

AI helps write code, tests and documentation. That time saving is reflected in the client's price.

Direct contact.

The marketing team works directly with the people who build. There is no account manager or project manager in between.

Clear upfront.

For each phase we agree a fixed maximum in advance.

Built securely.

The platform works with the client's brand material and data. That is why we build to recognised security and privacy standards and set up every platform to the organisation's requirements.

Built to OWASP.

We test every platform against the OWASP Application Security Verification Standard, a widely used standard for secure web applications. For AI applications we follow the OWASP guidelines for language models.

Data stays in Europe.

All data and material are stored on servers within the EU. We work in line with the GDPR and sign a data processing agreement with every client.

A shielded environment per brand.

Each brand gets its own environment that only authorised users can log in to. Files are never publicly accessible and are kept separate from those of other brands.

Material does not train AI.

We only work with business AI services that do not use supplied material to train their models. A data processing agreement is in place with every service that processes data.

Organisational requirements.

Many organisations have their own security requirements, fixed retention periods or a review by their own IT department. We agree up front what is needed and build it into how the platform is set up.

Ownership with the client.

The Brand Hub, the material, the data and all output belong to the client. The technology behind the platform belongs to Wanamaker and is licensed. When the collaboration ends, we hand everything over as agreed in the contract.